We sit down with Ryan Bardock from CEDIA and Eric Voyer from the Farnsworth Group to break down the new UK smart home survey and what the data really says about market size, growth areas, and buyer behavior. We also get into how the research is built, why consistent methodology matters, and how integrators can turn benchmarks into better business decisions.
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A single number can change how you run your integration business. When the UK smart home integration market comes in at 2.2 billion, the obvious question is not just “is that big?” but “how was it measured, and what should I do with it?”
Stuart Burgess is joined by Ryan Bardach, CEDIA’s Director of Research, and Eric Voyer from the Farnsworth Group to unpack the UK survey methodology, why CEDIA built an in-house research department, and what it takes to produce market intelligence you can actually trust. We talk about consistent questionnaires, data cleaning, quality control, and why getting the right respondents matters more than getting lots of respondents, especially as AI makes low-quality answers easier to generate.
From there, we translate the research into real-world strategy for custom integrators: using market size as a benchmark, spotting growth categories like lighting control and home automation networking, and understanding how brand awareness and client-driven referrals influence what gets specified. We also dig into AI trends in the smart home industry, including how integrators are using AI inside their businesses, why customers are starting to request AI-related products, and what questions the next wave of research needs to answer.
If you want clearer benchmarks, smarter positioning, and a better read on where demand is heading, hit play. Subscribe, share this with another integrator, and leave a review with the one data point you wish the industry tracked next.
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